It Pays for Sellers to Have Their Home Perfect and Turn Key

In this incredible market so favorable to sellers it seems that just about every home sells regardless of location and condition.   This doesn’t Fireplace-Sunshine-smallmean, however, that they’re maximum prices.  The most impressive sales have all been homes that have been beautifully presented, updated, and staged.

According to Manhattan Beach realtor Keith Kyle, “While most homes that are priced appropriately are selling, we’ve seen a buyer frenzy around the more turn key homes lately.   Whether the homes are new construction, flipped, or just remodeled and staged, buyers in this market are willing to pay a premium for the “perfect” home.   The reaction by buyers to some of these homes has been incredible and we’ve seen a number of sales with multiple offers selling for way over the asking price…in some cases we’ve seen homes sell for more than $200,000 over list price.  It seems that each time a new listing hits the market that shows like a model home, there are bidding wars and prices that are hard to believe.”

These homes are in incredibly high demand as the number of buyers wanting turn key, and not wanting to do any of the work themselves seems to be on the rise.  Simple things such as fresh paint and carpet, scraping the ceiling, new appliances and recessed lights along with staging can pay huge dividends for sellers.  The costs involved are recouped and then some.

There is a big difference between Realtors

By Keith Kyle

While searching some local listings I found a great example of how much effort some realtors put into their home prep and marketing efforts and how not all realtors put that same effort into the process of selling homes.  Many potential home sellers ask me why I’m different than any other realtors and while there are a number of ways, none are clearer than in the effort and professionalism at every step of the process.  Honestly….which home would you schedule an appointment to see?

Listing Photo          2nd Listing Photo

The two pictures above are both current listings and both in the same building for similar prices.  Each picture was the primary listing photo and it goes without saying that home number one is going to get a world of interest compared with home number 2.  Regardless of the condition of the second home (which we don’t know based on this photo and most buyers wouldn’t take the effort to click on the next picture) there is just no benefit to having a photo like this to try and appeal to potential home buyers.Primary listing photos for 2 current listings in the same building.  A little effort can go a long way

A Very Hermosa Christmas

It may not be snowing and there may be more surfing going on than ice skating but the holidays are alive and well in Hermosa Beach.  The tree is officially up at the base of the pier an Pier Plaza is ready for the holidays.

Hermosa Beach christmas tree

Hermosa Sunset Panorama

December sunsets aren’t so bad either…..

Is a professional real estate photographer worth it?……Yes

In today’s world of real estate, visual  presentation of a home or a listing can make all of the difference in the world.  With over 85% of buyers searching online it’s critical to capture their interest immediately.  One of the best, and simplest, ways of doing this with fantastic pictures.  Many listing agents snap a few quick pictures with a digital camera and that’s the extent of the process (some don’t even do that and actually use pictures from Google street view!)

If you’re considering selling your home you should definitely ask the realtors you are considering how they market their listings and what staging and photography options they offer you.

Take a look at some of the pictures below and see what a difference photographs really do make.  As listing agents our job is to prepare a home for sale and market it in the very best possible light.   While it obviously costs money to have a professional photographer come and take the pictures, it can mean all the difference in the world.

OLYMPUS DIGITAL CAMERA        Guest-Bedroom-West-small

Same bedroom using my camera and my photographer’s picture

OLYMPUS DIGITAL CAMERA        Livingrom-View-small

Oceanview Living Room – Which would make you need to see the home?

OLYMPUS DIGITAL CAMERA        Loft

Dark and small or bright and open…which would you prefer?

      

Which one makes the property look bigger?

       

Photography can make rooms look bigger and brighter

OLYMPUS DIGITAL CAMERA       Deck-View-small

same deck with a wider lens.  Keep in mind that lighting was not all that different