By Keith Kyle
Although every home sale is different, as Realtors, our primary goal when listing a home is to get it sold for our clients at the highest price, with the process as smooth as possible.
But there are so many advantages to having listings and in my eyes it always pays to go the extra mile both for our clients and from a business growth perspective. When we sell homes, especially luxury homes, we are not only showcasing the home, but we are showcasing ourselves as Realtors as well. Whether it be through staging and presentation of the home, or the photography and marketing materials, we have the ability to differentiate ourselves from other realtors that just may not go the extra mile, and this is an advantage that we should take full advantage of. Each listing and how we market and present that listing shows potential sellers and buyers the level of commitment and professionalism that we are willing to put forth.
Although it shouldn’t, it still surprises me to see just what little effort realtors will often put into listing homes and this is so shortsighted. It’s not just another deal, but an opportunity. It’s never easy to spend money on photography when our phones take ok pictures, or to spend money on advertising and marketing when our office has a flyer template from 10 years ago, but it’s well worth it.
Going above and beyond is simply a win-win for both our clients and our future business.