It Pays To Pay…..When Listing Luxury Homes In The South Bay

By Keith KyleLivingrom-View-small

Although every home sale is different, as Realtors, our primary goal when listing a home is to get it sold for our clients at the highest price, with the process as smooth as possible.

But there are so many advantages to having listings and in my eyes it always pays to go the extra mile both for our clients and from a business growth perspective.  When we sell homes, especially luxury homes, we are not only showcasing the home, but we are showcasing ourselves as Realtors as well.  Whether it be through staging and presentation of the home, or the photography and marketing materials, we have the ability to differentiate ourselves from other realtors that just may not go the extra mile, and this is an advantage that we should take full advantage of.  Each listing and how we market and present that listing shows potential sellers and buyers the level of commitment and professionalism that we are willing to put forth.

Although it shouldn’t, it still surprises me to see just what little effort realtors will often put into listing homes and this is so shortsighted.  It’s not just another deal, but an opportunity.  It’s never easy to spend money on photography when our phones take ok pictures, or to spend money on advertising and marketing when our office has a flyer template from 10 years ago, but it’s well worth it.

Going above and beyond is simply a win-win for both our clients and our future business.

Is a professional real estate photographer worth it?……Yes

In today’s world of real estate, visual  presentation of a home or a listing can make all of the difference in the world.  With over 85% of buyers searching online it’s critical to capture their interest immediately.  One of the best, and simplest, ways of doing this with fantastic pictures.  Many listing agents snap a few quick pictures with a digital camera and that’s the extent of the process (some don’t even do that and actually use pictures from Google street view!)

If you’re considering selling your home you should definitely ask the realtors you are considering how they market their listings and what staging and photography options they offer you.

Take a look at some of the pictures below and see what a difference photographs really do make.  As listing agents our job is to prepare a home for sale and market it in the very best possible light.   While it obviously costs money to have a professional photographer come and take the pictures, it can mean all the difference in the world.

OLYMPUS DIGITAL CAMERA        Guest-Bedroom-West-small

Same bedroom using my camera and my photographer’s picture

OLYMPUS DIGITAL CAMERA        Livingrom-View-small

Oceanview Living Room – Which would make you need to see the home?


Dark and small or bright and open…which would you prefer?

Which one makes the property look bigger?

Photography can make rooms look bigger and brighter


same deck with a wider lens.  Keep in mind that lighting was not all that different


in owning your piece

of the luxury beach lifestyle


Keith Kyle has been a full time realtor in Manhattan Beach since 2005 and has been recognized as one of the top producing agents at Vista Sotheby’s every year since 2007


2501 N Sepulveda Blvd., Manhattan Beach CA 90266






Keith Kyle

REALTOR . All rights reserved.